Breakout - From Profit to Place: How Purpose-Drive Communities Turn Values into Velocity
3:00pm - 4:00pm
What happens when an entire community aligns around the idea that business growth and community values should move in the same direction? In cities like Asheville, purpose-driven companies aren't just visiting—they're thriving, because the ecosystem of travel, talent, and economic development actively supports businesses that care about both profit and place. Hear from local leaders who've built this model firsthand, and discover practical lessons for how mid-size communities can successfully integrate sustainability, creativity, and entrepreneurship in ways that accelerate impact-driven organizations rather than slow them down.
